LinkedIn Posting Analysis
Comprehensive insights and recommendations for Bernadette G. Coach
Analysis Period
Last 90 Days
Executive Summary
Key highlights from your LinkedIn posting activity
Over the past 90 days, your LinkedIn content has demonstrated strong engagement patterns with an average reach of 2,450 impressions per post. Your audience responds particularly well to educational content and personal insights about coaching and business development.
Video content outperformed static posts by 3.2x in engagement rate, while posts published between 7-9 AM PST on Tuesdays and Thursdays achieved 45% higher reach. Your professional network has grown by 187 connections (18%) during this period, with the highest growth coming from the coaching and consulting sectors.
Key opportunity areas include increasing posting frequency from 2x to 3-4x per week, incorporating more visual content, and leveraging LinkedIn's native features like polls and carousels to boost algorithmic visibility.
Total Posts
24
Avg. Engagement Rate
5.8%
Total Impressions
58.8K
New Connections
+187
Key Findings
Video content drives 3.2x higher engagement
Short-form videos (60-90 seconds) showcasing coaching tips and client success stories consistently outperform other content types.
Optimal posting time: Tuesday & Thursday mornings (7-9 AM PST)
Posts published during these windows receive 45% more impressions and 38% higher engagement compared to other time slots.
Educational & how-to content resonates best with your audience
Posts providing actionable coaching frameworks, leadership tips, and business development strategies generate 2.5x more saves and shares.
Carousel posts increase time spent on content by 65%
Multi-slide carousels keep viewers engaged longer and receive higher comment rates compared to single-image posts.
Questions in captions boost comment engagement by 89%
Posts ending with thought-provoking questions or calls-to-action generate significantly more conversation and community interaction.
Consistency gaps: Average 3.5-day intervals between posts
Maintaining a more consistent posting schedule (3-4x weekly) could improve algorithmic visibility and audience retention.
Performance Metrics
Avg. Impressions
2,450
Per post
Engagement Rate
5.8%
Above industry avg (4.2%)
Avg. Comments
14
Per post
Avg. Shares
8
Per post
Avg. Saves
12
Per post
Profile Views
1,247
Last 90 days
Click-Through Rate
2.1%
On posts with links
Post Frequency
2.7x
Per week
Engagement Over Time
Peak Performance
Week 10 saw the highest impressions at 2,900 with 4 posts published.
Engagement Trend
Engagement rate increased by 62% from Week 1 (4.2%) to Week 10 (6.8%).
Consistency Impact
Weeks with 3+ posts averaged 42% higher engagement than 2-post weeks.
Strategic Recommendations
10 Action ItemsIncrease posting frequency to 3-4x per week
Consistency is key to maintaining algorithmic visibility. Aim for Tuesday, Thursday, and Saturday posts at minimum, with an additional mid-week post if possible.
Create 2-3 short-form videos monthly (60-90 seconds)
Video content significantly outperforms static posts. Focus on quick coaching tips, client transformation stories, and behind-the-scenes insights into your methodology.
Leverage carousel posts for educational content
Design 5-8 slide carousels featuring frameworks, step-by-step guides, or key lessons. Use Canva templates optimized for LinkedIn's 1:1 aspect ratio.
Schedule posts for Tuesday & Thursday, 7-9 AM PST
Your audience is most active during these windows. Use scheduling tools like Buffer or Hootsuite to maintain consistency even on busy days.
End every post with a question or call-to-action
Increase comment engagement by 89% with thoughtful questions like "What's your biggest leadership challenge right now?" or "Which strategy has worked best for you?"
Share client success stories and testimonials
Social proof builds credibility. Feature one client transformation per week with specific results and takeaways (with permission).
Use LinkedIn polls to boost engagement and gather insights
Polls receive 2.5x more engagement than standard posts. Ask about challenges, preferences, or industry trends to spark conversation and learn about your audience.
Engage with comments within the first 60 minutes
Early engagement signals to LinkedIn's algorithm that your content is valuable. Respond to comments quickly to boost post visibility and build community.
Optimize your profile with relevant keywords
Include terms like "Business Coach," "Leadership Development," "Executive Coaching," and "Career Growth" in your headline and about section to improve searchability.
Repurpose top-performing content across formats
Turn high-engagement posts into videos, carousels, or articles. A single successful idea can be presented multiple ways to maximize reach and impact.
Bonus: Advanced Strategies
📊 Track competitors' content strategies
Monitor what's working for other coaches in your niche. Identify gaps you can fill and trends to join early.
🎯 Create a content calendar 4 weeks ahead
Plan themes, topics, and formats in advance. Batch-create content to maintain consistency even during busy periods.
💬 Join and contribute to relevant LinkedIn groups
Participate in coaching, leadership, and business development groups to expand your reach and establish thought leadership.
🔗 Cross-promote with complementary professionals
Partner with career counselors, HR consultants, and trainers for co-created content and mutual audience growth.